The Dynamo Index

The Effectiveness Partnership has worked with Dentsu to develop the Dynamo Index which looks at brand from a future perspective and gauges the key facets of Energy and Direction.

https://www.dynamobrandindex.com/

 

Gurdeep Puri (The Effectiveness Partnership) presenting the Dynamo Index with Michael Chadwick (Chief Strategy Officer APAC – Dentsu) at Cannes Lions 2019

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