IPA announces leading line-up of client and industry judges for Effectiveness Awards

The IPA has today (5th June 2014) announced its distinguished judging panel of senior advertisers and leading industry experts for the prestigious IPA Effectiveness Awards. They will determine which campaigns should be rewarded for clearly demonstrating their marketing communications payback. The judging panel will be headed up by Chairman of Judges Lord Davies of Abersoch, CBE alongside Convenor of Judges …

Top 10 Tips for crafting great ANFOeffekt 2013 submissions

Effectiveness should not be something that is only considered during the effectiveness awards period but something that is continual within Marketing or at agency level, something that is used internally to help form future strategy to the benefit of the brand. There are many definitions of effectiveness within our industry, but from our viewpoint effectiveness should be about focusing your …

Golden Drum prepares for 20 years celebrations

Golden Drum prepares for 20 years celebrations – AdHugger

Golden Drum International Advertising Festival, organized by the Slovenian Advertising Chamber on October 9-11 in Portorož ( Slovenia), celebrates its 20th anniversary since launch, with festival delegates having the chance to listen to top creative industry experts which will present their views on the past and future 20 years of advertising industry. Participants can register under Early Bird fees until …

Is the advertising industry failing to prove its effectiveness to clients?

Gurdeep Puri celebrates the winners of this year’s Euro Effies, but says that agencies must do more to demonstrate the commercial value of creativity. The judges decided that just six campaigns from a record number of entries across Europe deserved a gold award at this year’s Euro Effie Awards, held this Wednesday at the Viage casino in Brussels. GAD Paris …

Effies show how adland is adapting to straitened times

The awards show is now a serious commercially focused effectiveness event, Gurdeep Puri says. When the Eyjafjallajokull volcano erupted in April 2010, tourism to Iceland plummeted. Negative stories spread online and the country was left with a projected £180 million shortfall in revenue. The Brooklyn Brothers and the Icelandic government created an idea that used people power rather than traditional …