Congratulations to the winners of the 2015 New Zealand Effie Awards

Congratulations to the winners of the 2015 New Zealand Effie Awards in association with TVNZ. 2015 New Zealand Effie Awards Gala Dinner – Results | CAANZ NZTA and Clemenger BBDO have done it again. The sustained success of the Legend campaign, or “ghost chips” as we have fondly come to know it, drove the Executive panel to award this Gold …

The Effectiveness Partnership Ali Bucknall

NZ Effie Awards 2015 in association with TVNZ – International Judge Announced

Ali Bucknall – Strategic Consultant & The Effectiveness Partnership Ali has extensive advertising and communications experience in agencies big and small, local and international including CDP, WCRS, D’Arcy, Leo Burnett and Elvis – the latter two as Executive Planning Director. She’s worked across most business sectors and some of the world’s most famous brands, including P&G (global responsibility for Always), …

British Heart Foundation: creative and effective work

Why commercial creativity has never been more important to marketing

Cannes celebrates the very best ideas from around the world. But the industry also needs to demonstrate that this creative work has a commercial impact, argues Gurdeep Puri, founding partner of The Effectiveness Partnership. “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Attributed to John Wanamaker (1838-1922). That was a century …

CMO Fare At This Month’s Cannes Lions Festival – Forbes

In less than three weeks, members of the creativity community will be heading to the 62nd Cannes Lions International Festival of Creativity which runs June 21-27. This year’s Festival boasts several new features and content channels of specific interest to senior marketers whose attendance at Cannes continues to grow. Last year, over 3,200 individual client companies were represented by at least one …

Divided we fall | Advertising news | Campaign

In the second of a series exploring creative effectiveness, Gurdeep Puri says that, through collaboration and co-operation, the industry must more closely examine how creativity affects clients’ commercial objectives. Too often, we look at problems in the wrong way and find creative solutions that can be lauded and applauded. But we cannot say how they helped to make a difference …

Leading effectiveness consultancy in London The Effectiveness Partnership shares expert insights

Welcome to our News page, where we’ll be sharing the latest developments from our leading effectiveness consultancy in London, as well as highlighting our thought leadership and industry-leading insights into our following core areas of business: Effectiveness awards Creative communications strategy Account planning Communications effectiveness Marketing effectiveness Storytelling Marketing evaluation Return on investment Econometrics Commercial creativity Value of creativity In …

Press Releases | Cannes Lions 2015

Mondelēz International’s Bubblicious announced as programme client Cannes Lions has launched a new training programme that will help talent working in the creative communications industry make the transition into senior management. Masters of Creativity will offer a five day professional qualification and will be led by eight world-class ‘masters’ including David Droga, PJ Pereria and Mark Tutssel. Delegates enrolled on …

Masters of Creativity | Cannes Lions 2015

BECOME A MASTER OF CREATIVE EXCELLENCE A new, five-day professional qualification to help people with around seven years’ experience of working in the creative communications industry make the transition into senior management. Work with world-class ‘masters’ including David Droga, PJ Pereira and Mark Tutssel on a real brief from Mondelez International and super-charge your career, whatever your role. WHAT IS IT? …

Advisory Scheme | Cannes Lions 2015

This year Lions Festivals, in association with The Effectiveness Partnership, has created an Effectiveness Advisory Scheme to help prospective authors with the development of their Creative Effectiveness Lions submissions. This scheme is part of the Festival’s ongoing commitment to help clients and their agencies demonstrate creative value creation. This means that people submitting entries for the 2015 awards can now …

IPA takes Effectiveness insight down under

Over 60 people have signed up to the IPA’s seminar ‘Insights from the acclaimed IPA Effectiveness Awards’ run by Gurdeep Puri, co-founder of The Effectiveness Partnership, former judge, multi effectiveness award winner and current mentor of the IPA Effectiveness Awards in Sydney tomorrow (5th February 2015). In the session Gurdeep will outline the key learnings from the 2014 IPA Effectiveness …