Workshop for Creatives in Role Reversal

  Running our most recent workshop for Creatives in role reversal to understand Strategy and Effectiveness at a global creative agency network in London.   Gurdeep Puri moderating workshop for Creatives

The Dynamo Index

The Effectiveness Partnership has worked with Dentsu to develop the Dynamo Index which looks at brand from a future perspective and gauges the key facets of Energy and Direction.   Gurdeep Puri (The Effectiveness Partnership) presenting the Dynamo Index with Michael Chadwick (Chief Strategy Officer APAC – Dentsu) at Cannes Lions 2019

Cannes Lions 2019

Janey and Gurdeep (co-founders) celebrating The Effectiveness Partnership enabling its clients to win Gold at Cannes Lions this year.  

Warwick Cairns wins ….

The winner of the 2018 HNS New Novel Award is Warwick Cairns, for his novel The Master Thief.     Warwick Cairns was born and raised in Dagenham, Essex. After a ‘varied’ carreer trajectory that included warehouse work, bank clerking and drilling wells on a Sioux reservation he took a postgraduate degree in English Literature at Yale, where he was taught by …

The Effectiveness Partnership hosted Effectiveness UnCanned at Cannes Lions 2018

Unlocking the Value of Creativity Marketers, strategists, innovators and award-winning creatives discussed how to develop creative ideas that are in-line with commercial strategy and shared examples of how to unlock the commercial value of creativity. Panel Discussions Two panel discussions, one of agency-side and one of client-side marketers, addressed the issues and opportunities facing our industry in bringing to life …

Insider Guide to Effectiveness

“The Creative Effectiveness Lions are the best way of demonstrating the commercial value of marketing to the CEO, CFO and procurement.” Gurdeep Puri aka Mr Effectiveness “Well crafted Creative Effectiveness papers become collateral for marketers to break that boardroom ceiling.” Gurdeep Puri …….. As Mr Effectiveness, few work harder than Gurdeep to champion the importance of creative work that works. …

The rise of planning

Planning’s day in the sun has come, as clients and agencies increasingly seek measurably effective campaigns that affect business outcomes, Debbie Klein and Gurdeep Puri write. Has planning come of age? That’s what Engine Europe’s Debbie Klein, the chair of judges for last week’s Account Planning Group Creative Strategy Awards, thinks. “This is planning’s moment. It has spread its wings …