Unlocking the Value of Creativity
Marketers, strategists, innovators and award-winning creatives discussed how to develop creative ideas that are in-line with commercial strategy and shared examples of how to unlock the commercial value of creativity.
Two panel discussions, one of agency-side and one of client-side marketers, addressed the issues and opportunities facing our industry in bringing to life the real value of creativity in the boardroom.
Both panels were moderated by Harjot Singh of MWG. On the Agency side panel were Janet Markwick of Y&R, Brent Nelson of Leo Burnett, Tracey Follows of Futuremade and Kathryn Patten of the IPA.
On the Marketers’ side panel were Adrian Farina of VISA, Dan Burdett of eBay and Alex Schlaubitz of Lufthansa AG.