In less than three weeks, members of the creativity community will be heading to the 62nd Cannes Lions International Festival of Creativity which runs June 21-27. This year’s Festival boasts several new features and content channels of specific interest to senior marketers whose attendance at Cannes continues to grow. Last year, over 3,200 individual client companies were represented by at least one delegate, according to Phil Thomas, Lions Festivals CEO. ”Twenty-five percent of delegates were marketing people, and the client-side attendance increases by a couple of percentage points each year,” says Thomas. Accordingly, Festival organizers continue to schedule content which will appeal to marketers specifically.
For starters, there’s a new Cannes venue this year – The Cannes Lions Beach – and exceptional sessions with CMOs are planned each weekday entitled “Wake Up With The Economist: Meet And Mingle With The World’s Most Creative Marketers”. Kicking off on Monday, June 22, this session will feature Pete Blackshaw, VP of Digital and Social Media for Nestle SA; Bruce McColl, CMO of Mars; and Cannes-veteran (from his days at Coke) Jonathan Mildenhall, now CMO of Airbnb.
Finish reading on: CMO Fare At This Month’s Cannes Lions Festival – Forbes