Why Effectiveness Matters

It’s about proving – and improving – the commercial value of what you do.

arrow-right Your work, arrow-right Your marketing, arrow-right Your creativity

In the final analysis, it’s all about the bottom line.

You may be extraordinarily good at what you do. Your marketing communications may be skilful. Powerful. Brilliant. But no matter how good you are, one thing matters above all else: your ability to demonstrate, in commercial terms, that your work actually works.

If you can do that, then your work will get the respect – and investment – that it deserves.

arrow-right From shareholders, arrow-right From the boardroom, arrow-right From finance & procurement

But if you can’t, then it’s going to be tough.

Demonstrating commercial success matters. And it’s what the Effectiveness Partnership is here to help you do.


The Effectiveness Partners: Our Four Core Beliefs

  • arrow-right We believe in effectiveness. We believe that the purpose of effectiveness is to create commercial value for your business.

  • arrow-right We see opportunities for effectiveness everywhere. We see opportunities in your ‘official’ marketing communications. And we see them in the skills of your people, in the stories they tell and the way they tell them.
  • arrow-right We believe in creativity. We know that commercially-driven creativity, effectively applied, drives business results.

  • arrow-right We believe that effectiveness starts right now. Effectiveness is too important to be left to chance or left ‘til later’. It’s something that has to be built in right from the start.

Meet the team

We’re an independent team of senior, highly effective people with a diverse range of backgrounds. Former agency heads of strategy, econometricians, City analysts, academic and occupational psychologists, authors, and theatre-trained presentation-skills coaches.Welcome to The Effectiveness Partnership’s biggest asset – our people.


People and organisations we like to work with





Cannes Lions

Cannes Lions







The Effectiveness Partnership works with the best people for the job – the team members above are our main effectiveness consultants in London, but we also construct bespoke teams and solutions for specific projects, as and when required by clients.

If you’d like to find out more about our effectiveness consultancy services, please get in touch here today.

Creative communications strategy. Account planning. Communications effectiveness. Marketing effectiveness. Storytelling. Marketing evaluation. Econometrics. Commercial creativity