“The Creative Effectiveness Lions are the best way of demonstrating the commercial value of marketing to the CEO, CFO and procurement.” Gurdeep Puri aka Mr Effectiveness “Well crafted Creative Effectiveness papers become collateral for marketers to break that boardroom ceiling.” Gurdeep Puri …….. As Mr Effectiveness, few work harder than Gurdeep to champion the importance of creative work that works. …
Gurdeep presenting at Effectiveness Workshop in Dusseldorf
The Effectiveness Partnership chairing the discussion on Effectiveness on behalf of Cannes Effectiveness Lions with Lucy Jameson, Harjot Singh and Brian McCarter
The Future Laboratory has identified six key behaviours that make a business ‘fit for the future’. Working with The Effectiveness Partnership we quantified these and used them to create the Future Fit Index, a ranking of the most popular brands in the UK.