The rise of planning

Planning’s day in the sun has come, as clients and agencies increasingly seek measurably effective campaigns that affect business outcomes, Debbie Klein and Gurdeep Puri write. Has planning come of age? That’s what Engine Europe’s Debbie Klein, the chair of judges for last week’s Account Planning Group Creative Strategy Awards, thinks. “This is planning’s moment. It has spread its wings …

Congratulations to the winners of the 2015 New Zealand Effie Awards

Congratulations to the winners of the 2015 New Zealand Effie Awards in association with TVNZ. 2015 New Zealand Effie Awards Gala Dinner – Results | CAANZ NZTA and Clemenger BBDO have done it again. The sustained success of the Legend campaign, or “ghost chips” as we have fondly come to know it, drove the Executive panel to award this Gold …