Effies show how adland is adapting to straitened times

The awards show is now a serious commercially focused effectiveness event, Gurdeep Puri says. When the Eyjafjallajokull volcano erupted in April 2010, tourism to Iceland plummeted. Negative stories spread online and the country was left with a projected £180 million shortfall in revenue. The Brooklyn Brothers and the Icelandic government created an idea that used people power rather than traditional …