Divided we fall | Advertising news | Campaign

In the second of a series exploring creative effectiveness, Gurdeep Puri says that, through collaboration and co-operation, the industry must more closely examine how creativity affects clients’ commercial objectives. Too often, we look at problems in the wrong way and find creative solutions that can be lauded and applauded. But we cannot say how they helped to make a difference …

Leading effectiveness consultancy in London The Effectiveness Partnership shares expert insights

Welcome to our News page, where we’ll be sharing the latest developments from our leading effectiveness consultancy in London, as well as highlighting our thought leadership and industry-leading insights into our following core areas of business: Effectiveness awards Creative communications strategy Account planning Communications effectiveness Marketing effectiveness Storytelling Marketing evaluation Return on investment Econometrics Commercial creativity Value of creativity In …

Press Releases | Cannes Lions 2015

Mondelēz International’s Bubblicious announced as programme client Cannes Lions has launched a new training programme that will help talent working in the creative communications industry make the transition into senior management. Masters of Creativity will offer a five day professional qualification and will be led by eight world-class ‘masters’ including David Droga, PJ Pereria and Mark Tutssel. Delegates enrolled on …

Masters of Creativity | Cannes Lions 2015

BECOME A MASTER OF CREATIVE EXCELLENCE A new, five-day professional qualification to help people with around seven years’ experience of working in the creative communications industry make the transition into senior management. Work with world-class ‘masters’ including David Droga, PJ Pereira and Mark Tutssel on a real brief from Mondelez International and super-charge your career, whatever your role. WHAT IS IT? …

Advisory Scheme | Cannes Lions 2015

This year Lions Festivals, in association with The Effectiveness Partnership, has created an Effectiveness Advisory Scheme to help prospective authors with the development of their Creative Effectiveness Lions submissions. This scheme is part of the Festival’s ongoing commitment to help clients and their agencies demonstrate creative value creation. This means that people submitting entries for the 2015 awards can now …

IPA takes Effectiveness insight down under

Over 60 people have signed up to the IPA’s seminar ‘Insights from the acclaimed IPA Effectiveness Awards’ run by Gurdeep Puri, co-founder of The Effectiveness Partnership, former judge, multi effectiveness award winner and current mentor of the IPA Effectiveness Awards in Sydney tomorrow (5th February 2015). In the session Gurdeep will outline the key learnings from the 2014 IPA Effectiveness …

IPA announces leading line-up of client and industry judges for Effectiveness Awards

The IPA has today (5th June 2014) announced its distinguished judging panel of senior advertisers and leading industry experts for the prestigious IPA Effectiveness Awards. They will determine which campaigns should be rewarded for clearly demonstrating their marketing communications payback. The judging panel will be headed up by Chairman of Judges Lord Davies of Abersoch, CBE alongside Convenor of Judges …

Top 10 Tips for crafting great ANFOeffekt 2013 submissions

Effectiveness should not be something that is only considered during the effectiveness awards period but something that is continual within Marketing or at agency level, something that is used internally to help form future strategy to the benefit of the brand. There are many definitions of effectiveness within our industry, but from our viewpoint effectiveness should be about focusing your …

Golden Drum prepares for 20 years celebrations

Golden Drum prepares for 20 years celebrations – AdHugger

Golden Drum International Advertising Festival, organized by the Slovenian Advertising Chamber on October 9-11 in Portorož ( Slovenia), celebrates its 20th anniversary since launch, with festival delegates having the chance to listen to top creative industry experts which will present their views on the past and future 20 years of advertising industry. Participants can register under Early Bird fees until …

Is the advertising industry failing to prove its effectiveness to clients?

Gurdeep Puri celebrates the winners of this year’s Euro Effies, but says that agencies must do more to demonstrate the commercial value of creativity. The judges decided that just six campaigns from a record number of entries across Europe deserved a gold award at this year’s Euro Effie Awards, held this Wednesday at the Viage casino in Brussels. GAD Paris …