“The Creative Effectiveness Lions are the best way of demonstrating the commercial value of marketing to the CEO, CFO and procurement.”
Gurdeep Puri aka Mr Effectiveness
“Well crafted Creative Effectiveness papers become collateral for marketers to break that boardroom ceiling.”
As Mr Effectiveness, few work harder than Gurdeep to champion the importance of creative work that works. He gets it. He’s just waiting for everyone else to catch up. He is without doubt, a champion for creativity. Say hello if you see him peddle by.
Read more at: https://www.canneslions.com/stories/2017/02/07/insider-guide-creff