Congratulations to the winners of the 2015 New Zealand Effie Awards in association with TVNZ.
2015 New Zealand Effie Awards Gala Dinner – Results | CAANZ
NZTA and Clemenger BBDO have done it again. The sustained success of the Legend campaign, or “ghost chips” as we have fondly come to know it, drove the Executive panel to award this Gold Winner the Grand Effie, on the night. The judges were unanimous on this decision, commenting that the paper was a joy to read, had a strong set-up, was strategically sound, creatively disruptive, delivered great success for NZTA and was backed by very strong results. It was richly rewarded in front of 500 communications industry professionals and their clients at last night’s CAANZ New Zealand Effie Awards held in association with TVNZ to celebrate NZ’s most effective marketing and communications campaigns.
See more at: 2015 New Zealand Effie Awards