The Effectiveness Partnership hosted Effectiveness UnCanned at Cannes Lions 2018

Unlocking the Value of Creativity Marketers, strategists, innovators and award-winning creatives discussed how to develop creative ideas that are in-line with commercial strategy and shared examples of how to unlock the commercial value of creativity. Panel Discussions Two panel discussions, one of agency-side and one of client-side marketers, addressed the issues and opportunities facing our industry in bringing to life …