CREFF Bike ARTICLE

Insider Guide to Effectiveness

“The Creative Effectiveness Lions are the best way of demonstrating the commercial value of marketing to the CEO, CFO and procurement.” Gurdeep Puri aka Mr Effectiveness “Well crafted Creative Effectiveness papers become collateral for marketers to break that boardroom ceiling.” Gurdeep Puri …….. As Mr Effectiveness, few work harder than Gurdeep to champion the importance of creative work that works. …