British Heart Foundation: creative and effective work

Why commercial creativity has never been more important to marketing

Cannes celebrates the very best ideas from around the world. But the industry also needs to demonstrate that this creative work has a commercial impact, argues Gurdeep Puri, founding partner of The Effectiveness Partnership. “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Attributed to John Wanamaker (1838-1922). That was a century …

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CMO Fare At This Month’s Cannes Lions Festival – Forbes

In less than three weeks, members of the creativity community will be heading to the 62nd Cannes Lions International Festival of Creativity which runs June 21-27. This year’s Festival boasts several new features and content channels of specific interest to senior marketers whose attendance at Cannes continues to grow. Last year, over 3,200 individual client companies were represented by at least one …