Divided we fall | Advertising news | Campaign

In the second of a series exploring creative effectiveness, Gurdeep Puri says that, through collaboration and co-operation, the industry must more closely examine how creativity affects clients’ commercial objectives. Too often, we look at problems in the wrong way and find creative solutions that can be lauded and applauded. But we cannot say how they helped to make a difference …

Leading effectiveness consultancy in London The Effectiveness Partnership shares expert insights

Welcome to our News page, where we’ll be sharing the latest developments from our leading effectiveness consultancy in London, as well as highlighting our thought leadership and industry-leading insights into our following core areas of business: Effectiveness awards Creative communications strategy Account planning Communications effectiveness Marketing effectiveness Storytelling Marketing evaluation Return on investment Econometrics Commercial creativity Value of creativity In …